When faced with difficult choices, we often rank the alternatives to see how they stack up. This approach is ubiquitous, used from major business and policy decisions, through to personal choices such as the selection of a university course, place to live, or political voting preference.
Typically, criteria are identified and each one is “weighted” according to importance. The options are then scored against each criterion and the weightings applied. But this common approach is frequently flawed and not as rational as it first seems.
How to make better decisions – using scoring systems
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