Web search as you know it is dead

Microsoft's and Google's new AIs are about to transform how you look for information online

• AI-boosted search engines from Microsoft and Google are set to change the way we search the web.

• New versions of Google Search and Bing are meant to give conversational answers to complex queries.

• It's "more like just asking a personal assistant to do something," an AI expert told Insider.

When you search for something on the web today, you'll likely be met with a long list of links. And despite a few tweaks — like Google's "people also ask" box, which attempts to answer questions related to a search query — the user experience has been fundamentally the same for years.
New artificial intelligence developed by Microsoft and Google is about to fundamentally change how we go about looking for information on the web. Make no mistake: This is a big deal.
In a blog post Monday, Google CEO Sundar Pichai laid out his company's plans to bring its new AI tech, such as its Language Model for Dialogue Applications, or LaMDA, to Google Search. On Tuesday, Microsoft CEO Satya Nadella unveiled his company's new AI-boosted version of its Bing search engine, powered by OpenAI's AI chatbot ChatGPT and its GPT-3.5 technology.
Web search as you know it is dead: Microsoft's and Google's new AIs are about to transform how you look for information online