The Bollard That Eats Cars

This is a dangerous post! Not for any particular reason, but this post has claimed a lot of victims. A four-foot tall bollard in a Walmart parking lot in Auburn, Maine, attracts automobiles into its clutches far more often than probability would predict. They've tried painting it different colors, they've tried changing the traffic flow, but people keep ramming into the bollard. It's already a local legend; and it's beginning to have global notoriety like the infamous 11' 8" bridge in Durham, North Carolina
There's a slideshow at reddit showing 20 of the accidents involving this bollard and the great damage. Why does it keep happening? The Sun-Journal talked to driving instructor Andy Levesque, who said, “People make turns prematurely and cut corners.” That doesn't explain how cars manage to impale themselves on top of the bollard. Who drives fast enough to do that in a parking lot?